This time last year, industry observers were wondering if fans would love “Unorthodox Jukebox.” During a preview of the album for Billboard two months earlier (Billboard, Oct. And hopefully, my music does all the talking. “My dream was to not get a day job but to sleep, wake up and do my music. “He’s writing, producing with collaborative partners, singing, playing, choreographing-a quintuple threat who’s great at executing his vision.”Īfter working hard to crystallize his creative vision for Unorthodox Jukebox, Mars says simply that “now is the fun time” as he lives out the life his success has made possible. “No one is handing Bruno Mars a record to make,” Atlantic Records Group chairman/COO Julie Greenwald says of Mars’ career drive. And we’re continuing to lay and build the foundation for him to evolve musically and continue to connect with the audience.” But we tried to do everything for a purpose, nothing gratuitous. “We definitely had goals going into this project to support the artist, his music and performance. “It’s been an incredible year,” says manager Brandon Creed when asked about Mars’ ascension in the last 14 months.
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2 at MetLife Stadium in East Rutherford, N.J.īetween the timeless quality of his music and the precision spectacle of his TV and stage performances, Mars is on track to become that seemingly rare industry entity: a career artist. Then there’s the icing on the cake for the 28-year-old: playing the Pepsi Super Bowl XLVIII Halftime Show on Feb. While he didn’t earn an album of the year nod, he is vying for four gramophones: Besides the nominations for “Locked Out of Heaven,” he is up for pop solo performance for “When I Was Your Man” and best pop vocal album. Next it’s on to the 56th annual Grammy Awards in Los Angeles. While dates will be announced later, Billboard has snagged the list of cities for the next leg of Bruno’s North American tour, starting Summer 2014: Albany, NY / Birmingham, AL / Boston, MA / Bristow, VA / Buffalo, NY / Calgary, AB / Camden, NJ / Chicago, IL / Cincinnati, OH / Cleveland, OH / Columbia, SC / Detroit, MI / Englewood, CO / Eugene, OR / Fresno, CA / George, WA / Grand Rapids, MI / Hartford, CT / Hershey, PA / Lake Tahoe, NV / Little Rock, AK / Los Angeles, CA / Manchester, NH / Memphis, TN / Milwaukee, WI / Minneapolis, MN / Montreal, QC / New Orleans, LA / New York City, NY / Oakland, CA / Omaha, NE / Ottawa, ON / Raleigh, NC / San Jose, CA / Saskatoon, SK / Toronto, ON / Tulsa, OK / Winnipeg, MBįirst up, his two-day residency at the Cosmopolitan in Las Vegas on Dec. But in the meantime, Mars has several other engagements to fulfill. Another North American leg, which starts this summer, will be announced shortly. Then it’s on to Asia, beginning March 20 in Bangkok before heading to Mexico City on Sept. 28 with 10 dates in Australia and New Zealand. Kicking off June 22 at the Verizon Center in Washington, D.C., the sold-out arena trek has thus far logged 48 dates in North America-including two nights at the Staples Center-posting a total attendance of 667,000 with a gross of $46.4 million.
23 on Billboard’s Top 25 Tours list (see story, page 146). In the lattermost instance, Mars’ Moonshine Jungle world tour finished at No.
Also figured into the equation are social, ringtone and Billboard Boxscore data. Mars’ album spun off three top 10 singles: “Locked Out of Heaven” (six weeks at No. The year-end top artist tally also factors in activity on the Billboard Hot 100. To date, Unorthodox Jukebox has sold 1.8 million copies, according to Nielsen SoundScan. Remaining in the top 20 every week since then through the Sept. But as if on a stealth mission, the adventurous “Unorthodox Jukebox” commanded a steady presence on the Billboard 200 following its No. As he thanks Billboard for the honor, the smiling Mars ruminates, “What makes you artist of the year? Can we throw ‘best jump shot’ in there?”ĭuring a year defined by mainstream breakouts (Macklemore & Ryan Lewis, Imagine Dragons), pop divas (Taylor Swift, P!nk, Rihanna, Katy Perry) and retro R&B (Justin Timberlake, Robin Thicke), Mars’ artist of the year nod may come as a surprise. Kicked back on the arm of a gray sofa inside West Hollywood’s Quixote Studios, the singer/songwriter/producer-wearing dark blue jeans, a red and black plaid shirt and black Vans, no socks-is also the first male to claim the title since 2008. In part that’s because right now Mars is processing another achievement: Billboard’s top artist of the year for 2013. Eventually, he’ll score four noms-including record and song of the year for “Locked Out of Heaven”-but for the moment about all he wants to say is, “It’s nice to get dressed up and take your lady out.” It’s a few days before the Grammy Award nominations are announced, and Bruno Mars is shaking off predictions with an easy laugh.
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